Designation
Assistant Professor
Qualification
B.E, MBA
Profile
Iesha Balotra has a mix of industry and academic experience spanning over 13 years. She did her post-graduation from BIMM (Sri Balaji University, Pune) and BE from MBSCET (Jammu University). She joined LG Electronics India Pvt Ltd in 2008 and worked for more than 5 years. She has hands-on experience of various aspects of the Stage-Gate process. She has rich experience in driving customized research projects, brand track studies and generating actionable insights for respective business units. Her areas of interests are:
1.Exploring the application of consumer behaviour concepts in the Indian context
2.Digital Marketing and its impact on decision making
3.Business Analytics