Bio: Dr Ankita Nanda is Professor & Head of Department, MBA. She has completed her PhD. in marketing in the year 2013 from the University of Jammu on the topic “Multidimensional Framework of Impulse buying: A study of Urban Consumers". Dr Nanda has more than 12 years of experience in teaching and is a qualified NET-JRF. Her areas of interest include Consumer Behaviour, Retail management, Entrepreneurship, etc. She has several publications in Journals of National and International Repute. She is also the Official Licensee of the International TEDx Event and has organized several high-end events at the Institute. Dr Nanda is empaneled as an expert trainer for the Regional Training Institute Jammu and has conducted several trainings. Dr Ankita recently received the prestigious Teaching Learning Award and two best paper awards at the ICTIEE 2024.""