Bio: Wamika Sharma is an Assistant Professor at the School of Management, MIET, and is Pursuing Ph.D. from DMS, Netaji Subhas University of Technology (NSUT), New Delhi. Her research focuses on marketing, gamification, sustainable consumption, consumer behaviour, and e-commerce marketing. She has earned her MBA from the University of Jammu and a Bachelor of Technology from Shri Mata Vaishno Devi University, India. Her research has been published in ABDC-(A), SSCI-indexed journals with impact factors above 12. She has presented her work at several international conferences and has received Best Paper Awards at conferences hosted by institutes like IIM Kozhikode, IIT (BHU) etc. She has also presented paper at (SBSIC 2025) at Sunway University, Malaysia, under a fully funded fellowship. She's also a reviewer for various reputed journals like Journal of Business Research etc.