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Dr. Rakesh Sharma is an Assistant Professor in Management in Model Institute of engineering and Technology, Jammu, India. He is UGC NET-JRF qualified and received his Ph.D from University of Jammu. His research interests are diverse and insightful, focusing on sustainability, consumer behavior and pro-environmental behaviour. His research publication are published in highly regarded journals such as Journal of Travel Research, Asia Pacific Journal of Tourism Research. He has presented his research at key international conferences:ICRMT, 2023, IIM Jammu, Great Lakes NASMEI Marketing Conference, ISDSI-Global conference, IIM Nagpur.

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